The subscription box industry is booming!
Subscription boxes, the specialized shipments, usually loaded with an assortment of either, random products (surprise products) chosen by the business or products packaged and prepared by the business, based on a specified request of the subscriber, such as a certain style of shoes, cooking materials, fitness or items related to a specific hobby, are all the rage and there's no sign of a slow down. In fact, more and more businesses are looking at adding subscription boxes to their business.
The opportunities are there and definitely endless for entrepreneurs who want to add a stream of income of subscription boxes to their business model. However, I'm not going to honeymoon the idea of subscription boxes. Like all things that make up your business, when you decide to add subscription boxes, the same processes apply: research, brainstorming, planning, pricing, distribution and positioning.
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